June 26, 2012įirefox 14 introduced a new detector to collect, analyze, and identify the cause of the browser freezing and reduce potential problems that could arise through the unwanted use of third-party applications, such as malware. January 31, 2011įirefox 4 implemented the Do Not Track (DNT) feature to allow users to opt-out of tracking from websites that collected data regarding a user’s activity across multiple websites. Throughout the first few years, the changes to the browser were mainly associated with the functionality and user experience, after that time the upgrades were also related to user privacy. The name was later changed to Firebird on April 14, 2003, and then to Firefox on February 9, 2004. Back then the web browser was called Phoenix. A Snapshot of Firefox’s Privacy Settings A Timeline of Firefox’s Privacy Changes September 23, 2002 In this infographic, we highlight the main privacy features that Firefox has implemented and explain the impact these changes are having on the programmatic advertising, AdTech and MarTech industries. Over the past few years, Firefox has introduced a number of features to protect the privacy of its users. Since then, it has become one of the most popular web browsers, used by over 200 million users each month. Mozilla released version 0.1 of its Firefox web browser on September 23, 2002. A Timeline of Mozilla Firefox’s Privacy Changes and the Impact on AdTech & MarTech In the infographic below, we list the main privacy and security features that Firefox has implemented over the years and highlight the impact these changes have had on the programmatic advertising, AdTech and MarTech industries. For the most part, this means preventing cross-site tracking - a process used by AdTech companies and social media sites to identify individuals across different websites - by blocking third-party cookies and other known trackers, and preventing device fingerprinting. Mozilla’s Firefox web browser has always been known for its speed, security and customizability, but over the past few years, Firefox has also become synonymous with privacy.įirefox has introduced a number of features to strengthen user privacy.

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